The Verge, “ OmniPlan for iPad now available for $49.The Omni Group is out today with some notable changes to its licensing model as well as the launch of the major new version of OmniPlan 4 for Mac.Macgasm, “ OmniPlan Now Available On The iPad,” June 8, 2012.Macworld, “ The Week in iOS Apps: Once upon a time,” June 8, 2012.Tab Times, “ Omni Group releases iPad app for project management,” June 8, 2012.PadGadget, “ Project Management Tool OmniPlan Joins the iPad,” June 8, 2012.TUAW, “ The Omni Group releases OmniPlan for iPad,” June 8, 2012.App Advice, “ The OmniPlan For iPad Review,” June 8, 2012.iPad Notebook, “ OmniPlan for iPad Released,” June 7, 2012.MacNN, “ Project management tool OmniPlan arrives on iPad,” June 7, 2012.Macworld, “ OmniPlan project manager launches as an iPad app,” June 7, 2012.148Apps, “ OmniPlan for iPad Review,” June 7, 2012.Cult of Mac, “ OmniPlan For iPad Makes Project Management Simple,” June 7, 2012.9 to 5 Mac, “ Apps & updates: OmniPlan for iPad, IM+, SoundHound, NFL ’12, more,” June 7, 2012.iPad CTO, “ Omni Group’s OmniPlan for iPad Available Now,” June 7, 2012.Macstories, “ Hands On: OmniPlan for iPad,” June 7, 2012.
#Omniplan revirw mac#
The Mac Observer, “ Omni Group Brings OmniPlan to the iPad,” June 7, 2012.iLounge, “ The Omni Group launches OmniPlan for iPad,” June 7, 2012.We have included some of the coverage highlights below. OmniPlan for iPad reached the number two spot of the top business grossing app in iTunes. This coverage helped to continue to build awareness and drive sales. The day the app was available, we distributed a press release to media, fielded inquiries and facilitated interviews, and provided access to a reviewer’s guide and supporting materials.īy building buzz through preview meetings, placing video and social media teasers, as well as reaching out to media with the official announcement and reviewer’s guide, we helped the Omni Group secure more than 22 pieces of unique coverage. This helped to continue the excitement from consumers and build demand. Additionally, Ken Case ( CEO of the Omni Group, tweeted about OmniPlan for iPad prior to the release. This created initial interest and enabled the Omni Group to speak broadly about its product roadmap and what those journalists could expect to see from the company in the future.Ībout a week prior to the launch, the Omni Group posted a teaser video, which heightened interest and generated a number of media inquiries about the launch. First, we coordinated meetings at Macworld in January to give journalists a preview of OmniPlan for iPad and let them know the app would launch in Q2.
Recently, we partnered with the Omni Group to launch OmniPlan for iPad, the last of the company’s five productivity tools to come to the iPad. By leveraging a variety of platforms and creating a rolling thunder type of buzz, a product launch will likely make more of a splash than simply distributing a press release. Executing on a successful launch requires careful planning and integrating a lot of moving parts.
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