Stüssy is an American clothing brand that started in the ’80s. Their brand recognition has been credited with creating characters such as APE HEAD, BAPE STA, BAPE CAMO, BABY MILO, SHARK HOODIE, and more.
It is well-known for its original patterns, characters, and iconic designs. To date, A Bathing Ape has more than 30 stores globally, with locations in China, France, Japan, Korea, Malaysia, Singapore, Taiwan, Thailand, the U.K., and the U.S. As times have changed, the brand has expanded and now offers women’s and children’s lifestyles and streetwear. BAPE was originally known for offering quality streetwear for men only. Therefore making them the perfect target market. This indicates a form of overindulgence and laziness, mainly targeting Japanese youths who have grown lazy and tend to overindulge in luxury items. While sitting in the water for an extended period of time, it cools to a lukewarm temperature. It alludes to a bathing method that involves bathing in water that is heated to 104 degrees Fahrenheit.
BAPE AND FINDY MOVIE
This comes from a reference to the classic movie “Planet of the Apes.” The second meaning of the name is taken from Japanese culture. The acronym for starters really stands for A Bathing Ape in lukewarm water.
Performance in the Lifestyle-Streetwear sector of fashionīAPE, short for its full name, A Bathing Ape, is a Japanese brand.
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